Designation: Business Consultant
Company: FATbit Technologies / AblySoft
Duration: Feb 2017 – Present (8 months)
Location: Mohali, PB, India
Skills: Sales management, marketing management, management consultation
Job Description:
– Give product demos and understand requirements of prospects
– Analyze requirements and provide a better solution in prospect’s budget
– Follow up with clients and help them solve business problems
– Collect feedback from prospects and clients on products and services
– Ensure timely delivery and build long-lasting professional relationships
– Create a content marketing strategy for company’s products and services
– Ensure constant flow of content which is as per conversion funnel
– Plan digital marketing campaigns for clients belonging to various industries
– Research markets and industries to reach out to target audience
– Write engaging blog and social media posts as per conversion funnel
– Pay special attention to call to action and ensure content quality
– Assist teams with editing and provide feedback to improve quality
– Extra: Prepare case studies to help prospects make better purchase decisions

Designation: Writer and Editor
Company: FATbit Technologies / AblySoft
Duration: Feb 2016 – January 2017 (1 year)
Location: Mohali, PB, India
Skills: Content strategy, planning, writing, marketing, and editing

Job Description:
– Research for topics and assist in formulating content strategy
– Assist digital marketing team by writing content that aligns with campaign goals
– Plan/write website content for product and service pages
– Write articles to promote company’s ecommerce products and other IT services
– Content planning for infographics and presentations
– Write in-depth product reviews as a ghost blogger to generate new leads
– Write articles for clients belonging to different industries
– Write strategic call to action (CTA) text and copy to improve conversion
– Proofread customer queries and other marketing content occasionally
– Edit content and articles written by team members
– Analyze website features and business model of different online businesses
– Write frequently asked questions (FAQ) section and product documentation
– Write short bio of chief executives and proofread their interviews
– Extra: Made screencasts to showcase various product features
– Author Blog Link –

Designation: Assistant Editor
Company: Silicon India / CIO Review
Duration: Feb 2014 – July 2015 (1 year 6 months)
Location: Bangalore, KA, India
Skills: Article writing, press release, and editing

Job Description:
– Content curation to ensure healthy supply of information for readers
– Write articles under business and technology sections
– Edit and proofread incoming press releases
– Analyze traffic using Google Analytics and implement strategy to increase traffic
– Find article topics under technology and gadgets and assign them to team members
– Edit and proofread articles of teammates
– Extra: Formulated social media strategy and content strategy

Last Updated: September 12, 2017